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Ansoff Matrix

HAIR EXTENSIONS 

 

MARKET PENETRATION

(Existing Market, Existing Product)

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  • Existing product - Classic Clip Extensions

 

  • Marketing campaign through Social media.

 

  • Creative packaging campaign to present its product in a different or new manner to give a refreshing look to the product and grabs the eye of the customer.

 

  • Creating a virtual interactive hair studio on YouTube - to emphasize its products through a ‘ramp ready experience’ for its consumers.

 

  • ‘Stay Rooted’ campaign - Creating a film ‘Go back in time’ with people from different walks of life, thanking them for their hair care solutions (Homemade DIY’s).

PRODUCT DEVELOPMENT

(Existing Market, New Product)

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  • Seamless Clip Extensions (Streaks, balayage, Ombre)

  • Clip-in Bangs

  • Patch Voluminous

  • Messy bun scrunchies

  • Dreadlocks

  • Pony-tail extensions

MARKET EXTENSION

(New Market, Existing Product)

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  • Our brand is entailing hair patches for men and thus targeting a new market segment to achieve higher sales for an existing product.

DIVERSIFICATION 

(New Market, NEW Product)

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Related Diversification (Concentric)

Salon & Spa

(Skin and Haircare services

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Unrelated Diversification (Conglomerate)

 

Brand - Herelectra

Hair care appliances

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