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Product

Hermosa is a popular hair care brand having a national presence. Hermosa is made keeping in mind the users. It is for all age generations and is said to be contemporary. There are different varieties available as a part of its marketing mix product portfolio.

Price

Hermosa: The Pricing strategy used for the brand Hermosa is premium in case of extension, and other hair care products and luxury if the customer opts for customization. Our clients are males and females broadly between the age group of 16-45. Our customers are from metropolitan as well as tier 2 cities.

Sub Brands

  • Hermosa- Hair extension, hair color for him and her

  • Herserene- Essential and regular oils

  • Herlush- Shampoo, conditioner, hair mask, hair spray, hair serum

  • Herscent- Hair Perfumes/fragrances

Place

  • Hermosa is a Delhi based company, having it's main office at Connaught place, Central Delhi, Delhi, 110001.

 

  • The company has tied up with Delhivery Reverse, Ecom Express and ekart for all the logistics operations.

 

  • Direct distribution channel via on-site retail operations. 

 

  • Inventory management through online integrated databases. 

 

  • Direct sales by online marketing. 

 

  • Product assessment is substituted by user-generated feedback and rating.

Promotion

  • Promotional activities in collaboration with trade shows & exhibitions.

 

  • Marketing campaigns by collaborating with haircare experts and social media influencers.

 

  • Marketing campaign through Social media.

 

  • Creative packaging campaign to present its product in a different or new manner to give a refreshing look to the product and grabs the eye of the customer.

 

  • Creating a virtual interactive hair studio on YouTube - to emphasize its products through a ‘ramp ready experience’ for its consumers.

 

  • ‘Stay Rooted’ campaign - Creating a film ‘Go back in time’ with people from different walks of life, thanking them for their hair care solutions (Homemade DIY’s).

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