![Hermosa transparent logo.png](https://static.wixstatic.com/media/ab4c44_865d2be07fb14dc4a5b745187a2c335a~mv2.png/v1/fill/w_87,h_90,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Hermosa%20transparent%20logo.png)
Hermosa
Your best hair affair!
Research & Development
Hermosa Research & Development is a global team of first class scientists identifying and using new technologies and methods to deliver outstanding products to our customers and consumers. In addition, our quality management team makes sure that each and every product fully meets or exceeds our quality standards.
![](https://static.wixstatic.com/media/ab4c44_16ba3e8274c5483eb9979a2d8aa1a2ef~mv2.jpeg/v1/fill/w_560,h_330,al_c,lg_1,q_80,enc_avif,quality_auto/ab4c44_16ba3e8274c5483eb9979a2d8aa1a2ef~mv2.jpeg)
Three main steps a company’s R&D team performs:
-
A hair care company’s R&D team considers all reasons to create new products and formulas or upgrade and improve the current products.
-
Based on the nature of a product and climatic conditions, the scientific R&D team decides protective packaging measures for the products.
-
According to the expected reaction or action of the content’s ingredients, product’s performance and stability of the content, the R&D team ensures to take the safety measures during products’ transportation and storage.
Hair Biophysics & Color Screening:
What is the science behind our product claims? The properties that our consumers expect from our products such as shine, color retention, volume, ease of combing and many more can be scientifically proven using objective tests on human hair strands in combination with assessments in the test salon.
Biophysics of Hair
​
The efficacy of our hair cosmetic products can be verified on real hair by means of a multitude of biophysical test methods and can be substantiated statistically. Standard measurements such as hair gloss, volume and ease of combing can be made as well as analysis of the inner strength and thickness of the hair and numerous other characteristics. Environmental influences and styling procedures like repeated combing, blow-drying or straightening can be scrutinized to specifically develop products that prevent hair damage such as split ends or hair breakage.
​
Color Screening
​
Our tests with real hair strands give us information on the lastingness of hair colorations. Measurements following the use of advanced weathering equipment can be used to examine the resistance to fading due to light, washing and rubbing of our hair colorations. The effect of care and styling products on colored hair is also investigated, working closely with the scientists in our product development areas.
​