IE Matrix

Our company should hold and maintain its position. The company should pursue strategies focused on increasing market penetration and product development, retail distribution channel and global product distribution capacity.

Note:

The values of IFE/EFE of the parent brand (Hermosa) is calculated but that of the sub brands (Herlush, Herserene, Herelectra and Herscent) are based on the assumptions.
The sales values are assumed on the basis of the BCG matrix.
The profit values are calculated from the market shares of the brands as shown in the BCG matrix.